Privacy Policy

Effective Date: October 31, 2025 Last Updated: October 31, 2025

1. Introduction

This privacy policy describes how Rui Costa Meira (“I”, “me”, “my”) collects, uses, and protects information through this professional portfolio website (www.ruimeira.com).

As a product management and growth marketing specialist with extensive experience at leading marketplaces (OLX, Fixando), ecommerce platforms (Farfetch, Decathlon, hey.car), and performance marketing networks (Kwanko, LOVOO), I am committed to transparency and best practices in data handling.

2. Information We Collect

2.1 Automatically Collected Information

When you visit this site, certain information is automatically collected through cookies and similar technologies:

Usage Data
- Page views and time spent on pages
- Click patterns and navigation paths
- Entry and exit pages

Device Information
- Browser type and version
- Device type (desktop, mobile, tablet)
- Operating system and screen resolution

Location Data
- Approximate geographic location based on IP address

Referral Data
- The source that referred you to this website
- Search terms used to find the site

2.2 Contact Information

If you choose to contact me through the provided email address (contact@mail.ruimeira.com), the following information will be collected:

Your email address
Any information you voluntarily provide in your message
This information is used solely to respond to your inquiry

3. How We Use Information

Information collected through this website is used to:

Improve User Experience
- Analyze website traffic and user behavior
- Optimize content and navigation structure
- Enhance overall site performance

Measure Engagement
- Understand which portfolio pieces generate the most interest
- Track case study views and interactions
- Identify popular content areas

Technical Management
- Monitor technical performance and identify issues
- Ensure site security and stability
- Optimize loading times and functionality

Professional Communication
- Respond to inquiries and professional opportunities
- Maintain correspondence records

Legal Compliance
- Comply with applicable legal obligations
- Maintain required records

4. Cookies and Tracking Technologies

4.1 What Are Cookies?

Cookies are small text files stored on your device by your web browser. This website uses cookies to enhance functionality and gather analytics data.

4.2 Types of Cookies We Use

Essential Cookies

Purpose: Required for core website functionality
Examples: Site navigation, page loading, security features
Consent: These cookies are necessary and cannot be disabled

Analytics Cookies

Purpose: Collect data about site usage and visitor behavior
Providers: Google Analytics (GA4) and PostHog
Implementation: Through Google Tag Manager (GTM), CookieYes, and PostHog SDK
Consent Required: Only activated after you provide explicit consent
Use Cases: Measure portfolio performance, track engagement patterns, understand user journeys

Functionality Cookies

Purpose: Remember your preferences and choices
Examples: Language settings, layout preferences, filter selections
Benefit: Enhance browsing experience across sessions

This website uses CookieYes Consent Management Platform (CMP) to:

Present clear cookie consent choices
Respect your preferences regarding non-essential cookies
Ensure GDPR and ePrivacy compliance
Provide transparency about data collection

Important Notice: No analytics or marketing cookies are loaded until you explicitly consent. Essential cookies necessary for site functionality are always active.

5. Third-Party Services

This website integrates the following third-party services:

5.1 Google Analytics (GA4)

Purpose: Tracks anonymous usage statistics
Data Collected: Page views, session duration, user interactions
Privacy Policy: policies.google.com/privacy

5.2 Google Tag Manager (GTM)

Purpose: Manages tracking tags and analytics implementation
Function: Centralized tag management system
Privacy Policy: policies.google.com/privacy

5.3 PostHog

Purpose: Product analytics and user behavior tracking
Data Collected: Page views, user interactions, session recordings, custom events
Features: Autocapture, session replay, feature flags, and A/B testing capabilities
Consent Required: Only activated after explicit user consent
Privacy Settings: Respects Do Not Track, allows opt-out, and can be configured for GDPR compliance
Privacy Policy: posthog.com/privacy

5.4 Cloudflare

Purpose: Content delivery, security, and performance optimization
Services: CDN, DDoS protection, SSL/TLS encryption
Privacy Policy: cloudflare.com/privacypolicy

5.5 CookieYes

Purpose: Cookie consent management and compliance
Function: GDPR-compliant consent banner and preference management
Privacy Policy: cookieyes.com/privacy-policy

6. Your Rights and Choices

6.1 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

View Cookies: Inspect which cookies are stored on your device
Delete Cookies: Remove existing cookies individually or collectively
Block Cookies: Prevent cookies from specific sites
Third-Party Controls: Block all third-party cookies
Session Management: Delete all cookies when closing the browser

Browser-Specific Instructions:

Chrome: Settings → Privacy and security → Cookies and other site data
Firefox: Settings → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Manage Website Data
Edge: Settings → Cookies and site permissions

Important Note: Blocking or deleting cookies may affect website functionality and limit your ability to access certain features.

If you are located in the European Economic Area (EEA), you have the following rights:

Right of Access
- Request information about what personal data we hold
- Obtain a copy of your data

Right to Rectification
- Request correction of inaccurate data
- Complete incomplete information

Right to Erasure (“Right to be Forgotten”)
- Request deletion of your personal data
- Subject to legal obligations

Right to Restriction
- Request limitation of data processing
- Contest accuracy or lawfulness of processing

Right to Data Portability
- Request transfer of your data
- Receive data in a structured, machine-readable format

Right to Object
- Object to processing of your personal data
- Particularly for direct marketing purposes

Right to Withdraw Consent
- Withdraw consent at any time
- Does not affect lawfulness of prior processing

To exercise any of these rights, please contact: contact@mail.ruimeira.com

7. Data Security

I implement appropriate technical and organizational measures to protect your personal information, including:

Encryption: SSL/TLS encryption for data transmission
Hosting Security: Cloudflare Pages with industry-standard security protocols
Access Controls: Limited access to personal information
Regular Monitoring: Continuous security assessments and updates
Incident Response: Procedures for addressing security breaches

While I strive to protect your information, no method of transmission over the internet is 100% secure. I cannot guarantee absolute security.

8. Data Retention

8.1 Analytics Data

Retention Period: 14-26 months (Google Analytics default retention policies)
Purpose: Track trends and long-term patterns
Anonymization: Data is anonymized where possible

8.2 Contact Information

Retention Period: Only as long as necessary to respond to inquiries
Legal Requirements: Extended retention if required by law
Deletion: Data is deleted upon request or when no longer needed

9. International Data Transfers

This website is hosted on Cloudflare’s global network. As a result:

Your information may be transferred to and processed in countries other than your country of residence
These countries may have different data protection laws
Cloudflare maintains appropriate safeguards for international transfers
By using this website, you consent to such transfers

10. Children's Privacy

This website is not directed to individuals under the age of 16
I do not knowingly collect personal information from children
If you become aware that a child has provided personal data, please contact me immediately
Upon notification, I will take steps to delete such information

11. Changes to This Privacy Policy

This privacy policy may be updated periodically to reflect:

Changes in data practices
New features or services
Legal and regulatory requirements
Industry best practices

Material changes will be indicated by:

Updating the “Last Updated” date at the top of this policy
Prominent notice on the website (for significant changes)
Email notification (where applicable)

Continued use of the website after changes constitutes acceptance of the revised policy.

12. Professional Context

This portfolio website showcases professional work and case studies from my career in:

Product Management & Product Ownership
- Full lifecycle product development
- Roadmap planning and prioritization
- Stakeholder management

Growth Marketing & Performance Marketing
- Data-driven growth strategies
- Channel optimization
- Customer acquisition and retention

Conversion Rate Optimization (CRO)
- A/B testing and experimentation
- User journey optimization
- Funnel analysis and improvement

Marketing Technology (Martech) Implementation
- Analytics and tag management
- CMS and personalization platforms
- Integration and automation

Analytics & Data-Driven Strategy
- GA4 implementation and optimization
- Custom dashboards and reporting
- Data analysis and insights

Ecommerce & Marketplace Platforms
- Two-sided marketplace experience
- E-commerce optimization
- Platform scaling strategies

Previous clients and employers featured include: Decathlon, hey.car, Henkel, Farfetch, OLX Portugal, Fixando, Kwanko, and LOVOO.

13. Contact Information

For questions, concerns, or requests regarding this privacy policy or data handling practices, please contact:

Rui Costa Meira

Email: contact@mail.ruimeira.com

Website: www.ruimeira.com

LinkedIn: linkedin.com/in/ruimeira

I aim to respond to all inquiries within 48 hours during business days.

14. Legal Compliance

This privacy policy is designed to comply with:

General Data Protection Regulation (GDPR) - EU Regulation 2016/679
ePrivacy Directive - Directive 2002/58/EC (as amended)
California Consumer Privacy Act (CCPA) - Where applicable
Other applicable international data protection and privacy laws

15. Definitions

For clarity, the following terms are defined:

Personal Data: Any information relating to an identified or identifiable natural person
Processing: Any operation performed on personal data (collection, storage, use, disclosure, deletion)
Data Controller: The entity that determines the purposes and means of processing personal data (Rui Costa Meira)
Consent: Freely given, specific, informed indication of agreement to processing of personal data

This privacy policy is part of Rui Costa Meira’s professional portfolio website, showcasing product management and growth marketing expertise across ecommerce, marketplaces, and performance marketing domains.